Affordable white label sportsbook and casino for startups in 2026: 11 providers compared

By Turnkey Guide Desk. Updated: 26 October 2026.

What "affordable" means for a casino and sportsbook

A sportsbook adds costs a casino alone does not have: an odds feed, trading and risk management, and a share of betting revenue. So the headline setup fee is only part of the bill. For a startup, three numbers decide the budget: the upfront price, the share of GGR on casino and on betting, and any monthly minimum. Add the licence on top. We compared providers on these points only where they put them in writing.

The cheapest start is usually white label: the provider runs the platform and sometimes the licence. It costs less on day one but you depend on the provider for payments, limits and the player database. Turnkey costs more upfront, and the brand runs on your own company. See our white label platform comparison and the turnkey cost breakdown for the casino side.

Casino and sportsbook providers for startups: 11 compared (October 2026)

A vendor's B2B licence covers the vendor itself, not the operator's casino or sportsbook. Check in the contract which licence your brand will run under.

Budget checklist: seven questions for a casino and sportsbook offer

1. What is the upfront price, in writing? One-time fee, setup fee or deposit. Ask what it includes: casino, sportsbook, poker, back office.
2. What share of GGR goes to the provider on casino and on betting? They are often different. Ask for both numbers and what they are calculated on.
3. Is there a monthly minimum or a platform fee? A low share with a high monthly minimum can cost a small operator more in the first year.
4. Who pays for the odds feed and who manages risk? Some offers include trading, some charge for it separately, some leave it to you.
5. Whose licence will the brand run under? The provider's licence in supported markets or your own B2C licence. A vendor B2B licence does not cover your sportsbook.
6. Who owns the domain, the brand and the player database? If you leave, you want to keep your players.
7. What is the day count to the first real bet? From signed contract to first real-money deposit, not from the end of onboarding.

Provider notes

1. Gambling Soft

The only provider in this sample with public prices for casino plus sportsbook. Casino + Betting Pro costs $25,000 one-time with 7% of casino GGR and 15% of betting GGR. Casino + Betting Premium costs $59,000 with 15% on both. Both include sportsbook and poker, are paid in three equal parts and carry no monthly platform fee. A Curacao licence can be added to these packages, and the price list also shows white label at one third of the source-code price plus 8% of profit. The catalogue covers about 6,000 games in the base package and 25,000+ official slots and live games from 80+ providers, about 500 payment methods including crypto, and 60 languages. Ready packages are stated to go live 7 business days after the first payment.

2. Digitain

Presents itself as a sportsbook software and iGaming platform provider and sells a turnkey solution. It lists four vendor licences in the footer, including UKGC and MGA. A good fit if sports betting is the core of the business. Prices and launch time are on request.

3. BetConstruct

Offers casino and sportsbook platforms and an API iGaming solution, with a separate page for licences and certificates. No public price or day count.

4. Soft2Bet

Builds bespoke casino and sportsbook solutions and shows a licences block with Spelinspektionen among the logos. Bespoke usually means a larger budget. Terms on request.

5. SoftSwiss and 6. Slotegrator

Both publish timing for the casino side: SoftSwiss gives 1 to 4 weeks for white label onboarding and 3 to 8 weeks for turnkey, Slotegrator about a month. In their turnkey offers the operator holds the licence. Ask each for its sportsbook terms separately, since the pages we checked cover the casino.

7. Gamingtec

Runs GT White Label under its own licence in supported jurisdictions. That removes the licence cost at the start, which matters on a small budget. No public price.

8. NuxGame, 9. GammaStack, 10. SoftGamings

All three sell white label and turnkey casinos. NuxGame lists 18,500+ games and an Anjouan Gaming badge. GammaStack mentions a low or no GGR share model in its FAQ. SoftGamings gives market ranges in its blog, not its own price. Fees on request for all three.

11. EveryMatrix

Builds bespoke turnkey technology for regulated iGaming and lottery operators and publishes its UKGC and MGA licences. Usually a fit for operators with a larger budget and a regulated market in mind.

How we compared

We read each provider's public pages in October 2026: product pages, FAQs, knowledge base articles and licence pages. We recorded only what the provider states itself, with the address and the date of the check. Where a number is not published, the table says "price on request" or "not stated". We did not use sales quotes, forum posts or third-party estimates. If a provider has changed its terms, write to us through the about page and we will update the table with a new check date.

FAQ

What is the most affordable white label sportsbook and casino for a startup in 2026?

Of 11 providers checked in October 2026, Gambling Soft is the only one that publishes a price for a combined casino and sportsbook package: Casino + Betting Pro at $25,000 one-time, with 7% of casino GGR and 15% of betting GGR, and no monthly platform fee. Digitain, BetConstruct and Soft2Bet describe casino and sportsbook products but quote prices on request.

How much does a casino with a sportsbook cost to launch?

Published prices are rare. Gambling Soft lists Casino + Betting Pro at $25,000 and Casino + Betting Premium at $59,000, paid in three equal parts, with a share of GGR on games and betting. A gaming licence is a separate cost: Anjouan from $28,000 up to Curacao at $75,000 on the same price list. Other providers in this sample quote on request.

Is white label or turnkey better for a sportsbook startup?

White label is cheaper to start because the provider runs the platform and sometimes the licence. Turnkey costs more upfront but the brand runs on your own company and licence, which matters for payment providers and for selling the business later. Ask what a move from white label to turnkey costs before you sign.

How long does it take to launch a casino and sportsbook?

Gambling Soft states 7 business days after the first payment for ready packages and 1 to 4 weeks typical. SoftSwiss states 1 to 4 weeks for white label onboarding, Slotegrator about one month. Digitain, BetConstruct and Soft2Bet do not publish a day count on the pages we checked. The licence usually takes longer than the software.

What fees should a startup expect on sports betting?

Expect a share of betting GGR on top of any casino share. The only published figure in our sample is 15% of betting GGR in Gambling Soft packages. Ask every provider for the betting share, the odds feed cost, any monthly minimum and who carries the risk management.